A design can have great colors and beautiful typography and still feel off if the layout isn't working. Composition is the part that's hardest to put into words, but a handful of practical rules get you most of the way there. Start With a Grid, Not a Blank Canvas One of the biggest differences between beginner and professional layouts is structure. A grid — invisible columns and rows that everything aligns to — is what makes a design feel organized even before anyone consciously notices why. You don't need anything complicated. A simple 12-column grid (most design tools have this built in) gives you enough flexibility to create varied layouts while keeping everything snapped to consistent lines. When elements align to invisible guides instead of floating wherever they "look okay," the whole design reads as more intentional. The Rule of Thirds Divide your canvas into a 3x3 grid — two horizontal lines, two vertical lines. The four points where those lines...
Typography is one of those things that's invisible when it's done well and glaring when it's done badly. You don't need to know fifty terms to get it right — you need to understand three decisions: what typeface to use, how to pair fonts, and how to space things out. Serif vs Sans Serif: Pick Based on Feel, Not Habit Serif fonts have small strokes at the ends of letters (think Times New Roman, Georgia). Sans serif fonts don't (think Helvetica, Arial). The common advice — "serif for print, sans serif for screens" — is outdated. Screens display serif fonts just fine now. What actually matters is the feeling you want: Serif reads as traditional, established, editorial — think newspapers, law firms, universities Sans serif reads as modern, clean, approachable — think tech startups, apps, minimalist brands Neither is "better." Pick based on the tone of the project, not because you read a rule somewhere. Font Pairing: The Two-Font Rule...