Typography is one of those things that's invisible when it's done well and glaring when it's done badly. You don't need to know fifty terms to get it right — you need to understand three decisions: what typeface to use, how to pair fonts, and how to space things out. Serif vs Sans Serif: Pick Based on Feel, Not Habit Serif fonts have small strokes at the ends of letters (think Times New Roman, Georgia). Sans serif fonts don't (think Helvetica, Arial). The common advice — "serif for print, sans serif for screens" — is outdated. Screens display serif fonts just fine now. What actually matters is the feeling you want: Serif reads as traditional, established, editorial — think newspapers, law firms, universities Sans serif reads as modern, clean, approachable — think tech startups, apps, minimalist brands Neither is "better." Pick based on the tone of the project, not because you read a rule somewhere. Font Pairing: The Two-Font Rule...
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